High demand for Ather conflicts with rising raw material prices
Ather Energy, an Indian manufacturer of electric scooters, claimed that despite strong demand for its products, the company’s ability to turn a profit was being hampered by rising raw material costs and supply chain problems.
“I was hoping to break even later this year itself. I would add a few quarters to that now,” its Chief Executive and co-founder Tarun Mehta told Reuters.
As more people switch to greener transportation, demand for electric car manufacturers has increased significantly. However, their expansion has been hindered by a steep rise in commodity prices and serious supply chain disruptions.
Due to higher commodity prices, Ather has seen an increase in material costs , some of which have been passed on to customers, according to Mehta.
A lack of chips and difficulties obtaining lithium-ion cells for batteries, which were made worse by COVID-19 lockdowns in China and logistics disruptions, have also reduced the company’s manufacturing quantities, he continued.