Disney Star locks-in 7 year deal with Cricket Australia’s streaming rights

By Aditya Bhagchandani On Jul 25, 2022

The media rights to Australian cricket have been acquired by Disney Star, according to Cricket Australia (CA), which has validated a Cricbuzz report. The CA expressed its excitement about the new partnership with Disney Star, a channel owned by The Walt Disney Company, to broadcast Australian cricket in India and other Asian countries.

Disney Star lock in exclusive rights to broadcast Australian cricket into India on seven-year deal. https://t.co/LwnErCqIbB

— cricket.com.au (@cricketcomau) July 24, 2022

The Australian cricket rights are currently held by Sony Pictures Network India (SPNI), and the agreement with Star will begin in the first quarter of 2019. Under the terms of the seven-year agreement, starting in 2019, Star will broadcast BBL and WBBL games as well as men’s and women’s international matches played in Australia.

CA CEO Nick Hockley said: “We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.

“The magnitude of this association is testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly.

“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season.”