To add flavours to the festive season, TECNO Mobile has rolled out the brand connect initiative ‘HarSuratKhoobsurat’. The campaign aims to add cheer to its multiple stakeholders. The campaign represents the true beauty of an Indian face captured through the lens of a TECNO smartphone. Through this initiative the brand intends to connect emotionally with retailers and consumers to create memorable experiences.
A PAN India brand connect initiative to engage retailers and consumers across tier 1, 2 & 3 cities.
The brand believes that the youth aspires for a device that represents them and syncs well with their personality. The TECNO “CAMON” series with Best Anylight Camera resonates well with these expectations. In alignment with this thought, ‘HarSuratKhoobsurat’ campaign is on its way to connect with its core audience of college-goers by collaborating with the popular property of RED FM “College Ke Tashanbaaz”.
The first phase of the campaign HarSuratKhoobsurat was launched on 13th August with the core objective of strengthening the footprint in tier 2 and 3 cities. More than 300+ on-ground activities in 50 cities took place enabling direct face-to-face engagement with 3,000 plus retailers and 300,000 consumers leveraging the two major occasions of Independence Day and Raksha Bandhan. The ‘HarSuratKhoobsurat’ Independence Day TVC was on air across multiple TV channels on 15th Aug.
Mr. Gaurav Tikoo, CMO, TRANSSION India said, “Our brand campaign ‘HarSuratKhoobsurat’ aims at celebrating beauty of every Indian and empowering them to pose proudly in any light condition. We will be reaching out to approximately 500,000 consumers across 50 cities when the second phase of the campaign comes to a close till 10th September to help them experience and capture their true beauty through AI-powered camera that clicks pictures ensuring Har surat looks khoobsurat when clicked by TECNO CAMON Best Anylight camera.”
TECNO will be part of talent hunt in colleges across 10 cities including Delhi, Mumbai, Chandigarh, Jaipur, Pune, Ahmedabad, Surat, Nagpur, Varanasi, Jamshedpur. Students from different institutions across these cities will showcase their emerging talent in field of singing, dancing, acting, comedy or playing music.
Tecno has activated college activations across 10 cities. The second phase of the campaign will continue until 10th September.