Tata Group has finally announced to launch its much-anticipated super app called aNeu’ on April 7, as it attempts to take on Amazon and Jio Platforms amid the stupendous growth in the consumer digital economy space in the mobile-first country.
The company revealed the launch date of Neu’ on its app as well as on Google Play Store, stating that “your new journey with us on April 7.”
“Experience the rewarding world of Tata Neu, packed with exclusive offers, benefits, and privileges. It’s your one-stop-shop for a seamless shopping and payments experience,” according to the company.
Tata Group, which has been testing ‘Neu’ with its employees for some time, aims to stop different loyalty offerings by BigBasket and 1mg, etc and merge them with ‘NeuCoins’. One can make payments across multiple Tata brand apps, websites and in-store using NeuCoins, cards,
UPI, EMI and more.
Globally, successful super apps have been built around core services like social messaging, digital payments, food tech, e-mobility, online shopping, paying utility bills, and so on.
India’s consumer digital economy is projected to reach a massive $800 billion by 2030 and online retail will make the bigger pie, according to market research firm RedSeer. The online retail market in the country is likely to grow to $350 billion in gross merchandise value (GMV) over the next decade, the report noted.