After Vodafone Idea and Bharti Airtel, the Mukesh Ambani-led Reliance Jio has also announced a tariff hike of 21 percent in its prepaid tariffs from next month.
The new unlimited plans will go live this month and can be opted from all existing touchpoints and channels, Jio said in a statement.
All the three major private telecom operators have now upped their price plans to bring in more revenue from customers.
The tariff hikes entail JioPhone Plan, Unlimited Plans, and data add-on, and range between 19.6 percent and 21.3 percent.
The company, in a statement, said, “In line with its commitment to further strengthen a sustainable telecom industry, where every Indian is empowered with a true digital life, Jio has also announced its new unlimited plans.”
“These plans will provide the best value in the industry,” the statement read.
The statement further said: “Upholding the Jio promise of providing the best quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries”.
Earlier, Airtel and Vodafone Idea had announced up to 25percent hike in their prepaid plans tariffs to improve their financials.
Airtel had announced 20-25 percent tariff hikes for various prepaid offerings, including tariffed voice plans, unlimited voice bundles, and data top-ups.
While announcing revision in tariffs, Airtel in a statement had said it has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at Rs200 and ultimately at Rs300 to provide a reasonable return on capital that allows for a financially healthy business model.
Debt-ridden telecom operator Vodafone Idea has also announced an increase in mobile call and data tariffs across plans by 18-25 percent for prepaid customers.