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Instagram launches 1-minute music videos

Instagram has launched a music property called ‘1 Minute Music’ — a set of music tracks and videos exclusively available on its platform for use on Reels and Stories.

The initiative is being rolled out in India first and comes after Meta-owned Instagram launched Reels first in India and then scaled it up globally. It will include music from 200 artists covering the length and breadth of the country.

The ‘1 Minute Music’ will be available for people to use within the Reels audio gallery and include established as well as emerging artists. Hindi artists like Dhvani Bhanushali, Neeti Mohan and Shaan, Punjabi artists including Jassie Gill, Himashi Khurana, and Gurnaam Bhullar, and Tamil artists Aniruth, Sivaangi, and GV Prakaash Kumar among others will debut on the new format.