As a matter of fact, many of us appreciate Jio for its speed and network coverage and the offers/plans they provide us, which is value for money and filled with benefits. Whereas, there are many of us who belittle the telco’s efforts in providing a good network experience with lower rates by stating that the company destroyed the Indian telecom industry. Many users blame Jio for the exit of several telecom operators a few years back.
But the company didn’t do anything that made us think like this. It played by the rules and came to the top because of its competitive offers; nothing else. In a complete sense, Reliance Jio was what the Indian telecom market needed.
Jio’s Revolution connected Indians
According to a report by Nokia MBiT, before Jio came to the market in 2016, each GB of data would cost an average of INR 226. However, in 2019, the data rates fell up to INR 7 per GB. This helped people consume more data and also made internet connectivity feasible and affordable for almost everyone.
Connectivity in rural areas started growing. People living in rural areas could also leverage the 4G networks of Jio for connecting with their loved ones. This change came because of Reliance Jio’s cheap tariff plans. Since Jio was offering unlimited data to the users, the same had to be followed by Bharti Airtel and Vodafone Idea (Vi) as well. This brought about a change in the tariff structure of the entire industry since Airtel and Vi couldn’t offer expensive plans anymore.
India’s data and voice call traffic grew at an astounding rate post-2016, the year Jio came to the market. Voice calling became absolutely free, and there were no limits as well. Users could not only get the benefit of talking with their close ones but also connect with their business terms any time of the day.
What elements generated Hate for Jio among Indians?
To be frank enough, People started disliking Jio for two things
- As it introduced itself to the market, it uprooted the entire industry, likewise, a lot of companies went out of business.
- The quality of the network it provided earlier is no more to be seen. It has deteriorated in the last two ears.
Fact is, Jio’s neither the ‘good’ nor ‘bad’ nor the ‘ugly’ company that put other companies out of the market. The companies that went or had to go bankrupt were simply incompetent, and this happens in business. It is important to remember that without Jio, users might still be paying more than INR 200 for each GB of 4G data.
Talking about the quality of its network, Jio had been operating on the same spectrum resource since in 2020 as it had been in 2016. Because of no spectrum auctions, the telco couldn’t invest in its networks’ capacity, which resulted in network congestion.
Nevertheless, Jio still offered the best coverage than any other operator in the whole country. It is remarkable that Jio had to be the new operator, expanded its network so fast that in a span of four years, it had more customers and offered better network coverage than operators who had been in the market for more than a decade.
So whether people accept it or not, Reliance Jio made it easier for more millions of Indians to connect with each other, and the telco has been nothing but been a blessing for India.