New report reveals Flipkart, Amazon to sell around 15 million smartphones during the festive season

As per the latest report from Technology – Analytics Research Consulting, Flipkart and Amazon are likely to sell around 15 million smartphones during the festive sales period that will account for over 36% of the total expected sales for the 4th quarter.

As markets unlock and people start to resume their normal routine, the report stated smartphone will act as a catalyst product driving the sentiments towards positivity in the market.

“COVID-19 has taught us all-new ways of doing business. The pure-play offline channel has gone hybrid and is using online to aggregate demand complemented by same-day home deliveries even in non-metro cities and towns,” Faisal Kawoosa, Founder & Chief Analyst said.

The techARC report has revised the total estimated sales for the year at 128 million units, against the previous estimates of 127 million (June 2020).

Estimates for Q4 smartphone sales are up by 2 million units, propelled by positive sentiments and online market places.

According to the report, the average usage of phones has doubled, pushing a considerable user base towards early replacement and upgrades.

During the Q4, Samsung and Realme are likely to be the top gainers, and Micromax could climb up the sales chart with its comeback.

Sales in the price segment Rs 15,000-25,000 are likely to gain pace, while the premium smartphone segment is also anticipated to gain some traction as well.

Thanks to festive offers & lucrative discounts, and left-over inventories of smartphones, discounts could go up as high as 55-60%, as per the report’s findings.