True to its commitment of “Delighting You Always”, Canon marks the beginning of the Indian festive season by unveiling a full mirror less camera. EOS R as they have named it, boasts 30.3 MP.
Unveils first full frame mirror less camera for advanced amateur or professional photographers.
“Being one of the global leaders in the imaging space, Canon has always kept innovation at the forefront, enabling technology to compliment the art of photography. For over 30 years, the legendary EOS system has given photographers and filmmakers the benchmark for high-quality imagery,” said Yoshiyuki Mizoguchi, Group Executive – ICB Products Group, Canon Inc.
Along with the camera, Canon has also expanded its range of lenses with four new RF lenses, two super telephoto EF lenses and one prime EF-M lens.
The EOS R features an electronic viewfinder. The camera is equipped with features like advanced Dual pixel CMOS AF, Digic 8 imaging processor, High density AF points positions, Multi-function slider bar, Flexible AE Mode and High speed data communication RF mount. The RF lens mount is a balance of optical, mechanical and electronic engineering excellence, enabling innovative full-frame lens designs, faster auto focus and high-speed communication between the camera and lens.
“With its exemplary features like the new RF mount, advanced dual pixel CMOS AF and 4K ultra high definition, it is a marvel designed to complement and expand the creative horizons of its users,” Mizoguchi added.
“We foresee the EOS R system contributing significantly to the growth of our imaging business in the country, enabling us to maintain our No. 1 share in the combined DSLR and mirrorless market,” emphasised Kazutada Kobayashi, President & CEO, Canon India.
Present at the launch, Mr. Eddie Udagawa, VP, Consumer Imaging and Information Centre, Canon India said, “With performance and quality at its core, the new Canon EOS R system comes equipped with the revolutionary 54mm diameter RF mount, the latest DIGIC 8 processor and focus speed of 0.05 seconds, making it all set to further evolve the photography culture in the country. This will empower photographers and filmmakers to accomplish higher levels of quality and detail to their stories, enabling them to rethink and reimagine mirror less photography.”
The 54mm diameter RF mount is what makes EOS R unique with its short back-focus of 20mm and 12-pin contact points for enhanced communication between the lens and body. Along with the new EOS R, four types of RF mount adapters have also been introduced that completes Canon’s EOS R ecosystem. The camera is priced Rs. 1,89,950 but with the EOS R kit (RF24-105mm f/4L IS USM Lens), the camera will cost Rs. 2,78,945. The camera will be available in the market mid-October.
For the $11 billion camera industry, mirror less cameras have been a growth engine as digital/compact camera shipments have plummeted. Canon is again giving users limitless possibilities, by combining technology, innovation and design.