Digi@भारत campaign to empower citizens

By News Desk On Apr 13, 2018

Logitech India has initiated the first of its kind campaign, the Digi@भारत . It is aimed at promoting inclusive growth by connecting and empowering millions and bridging the digital divide in India. With Digi@भारत Logitech seeks to enhance Digital India initiative by supporting technology for telemedicine, telejustice, tele-education and promote content creation and consumption in regional languages.
Less than 10% of the Indian population considers English as one of their top three preferred languages. Therefore, the new launch will solve the challenge of growing consumption of local language content and the need for regional language support in the digital ecosystem.

Logitech’s Digi@भारत is a national campaign aimed at promoting inclusive growth as a part of the Government’s ‘Digital India’ programme.

Logitech India’s is looking at dissolving India’s major language barrier in technology. They have launched two Devanagari keyboard, Logitech MK235 and K120. The company will reach out to the 40 crore people in the Hindi speaking belt through its vast network of retailers in this region. The products will be available online on amazon.in starting 15th April 2018. Further, the company will work towards bridging the digital divide. The new launch will empower people to communicate in their preferred choice of language.

Commenting on the new launch, Sumanta Datta, Managing Director, India and SWA, Logitech Asia Pacific said, “We are proud and honoured to initiate Digi@भारत campaign and taking ahead the Digital India mission, which will help bridge the digital divide in the country. At Logitech, we strongly believe that language should not be a barrier in the use and adoption of latest technology. Our objective is to promote local language as powerful medium for the consumers to interact and engage in their preferred choice of language. We are proud to launch the new Logitech MK235 Wireless Devanagari Keyboard Combo, as well as wired Devanagari keyboard K120 to cater to the unique needs of Indian consumers across multiple markets.”

Logitech K120 keyboard will be available for an affordable price of INR 695/- with 3 years warranty while the Logitech MK235 Wireless Hindi Keyboard Combo (with mouse) is available for a suggested retail price of INR 1995/- with a 1 year warranty.