Mobile video advertising platform provider, POKKT (Pocket) is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board. With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.
The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, POKKT.
Kaye started her digital career with New Media Worldwide and Admax (now AdKnowledge) in 2007 as part of the pioneer team and was instrumental in evangelising advertisers and ad agencies on the new digital media. In 2009, Kaye became part of Yahoo Philippine’s pioneer team and grew the digital business exponentially, building strategic partnerships and servicing MNC’s. She then headed Operations and Sales of Yahoo in Jakarta in 2014 and moved to Singapore in 2015.