Shri Priyank Kharge, Minister of Social Welfare Development, Karnataka Government inaugurated the landmark 100th store of Chai Point in Bengaluru. With this, Chai Point is taking the tea experience to the new level.
The company is making an effort to elevate the customer experience through design, technology and made-for-chai foods.
Chai Point’s loyalty program Prioritea will be seen getting more tech savvy. Customers can now opt for a face scan to make their billing experience quick and seamless and get higher rewards and benefits. Using technology led innovations, the company aims to increase its loyalty customer base to 3 million in the next one year.
Talking about the new store concept, Amuleek Singh Bijral, Co-founder and CEO, Chai Point, says, “The 100th store is an exciting milestone for us. It marks the beginning of a new and enhanced customer experience that we have built by incorporating our learnings from the last 7 years. From the store design philosophy to the new made-for-chai menu to billing which uses face recognition technology – everything has been designed to create a rich store experience.”
The store’s new made-for-chai menu is an interesting mix of authentic and contemporary foods. While Rajdhani cutlets and Tutti Frutti Bun Maska are traditional favourites, those who want to experiment can try Nawabi Chicken Croissant or Mathri with three beans masala – an Indian take on Mexican Nachos.
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The store follows the brand’s new design philosophy with the cost contemporary indoor space. This is complemented by the outdoor greenery to highlight the company’s Clean Earth commitment. Located on 12th Main alongside other high-end restaurants, the 100th store boasts of a new look with a large open seating area which is accentuated with greenery.