Digital Skill Champions Program Launched By- WhatsApp and NSDC


Ok Thursday The National Skill Development Corporation (NSDC) and WhatsApp announced  that they are partnering to introduce the ‘Digital Skill Champions Program‘ that aims to train India’s youth on digital skills, to make them employment ready.

NSDC and WhatsApp stated through this programme, school and university students would be educated to imbibe digital and online skills that would grow with WhatsApp and NSDC awarding a ‘Digital Skill Champions’ certification to the students.

The course will be in a module-format and will target campuses across tier 3 and 4 towns and cities throughout the country.

WhatsApp stated according to the WhatsApp Digital Skills Academy, young adults from tier 3 and 4 cities will be given training on critical aspects of digital safety and online privacy. The initiative will kick off with a pilot across 50 campuses in five states such as Rajasthan, Madhya Pradesh, Andhra Pradesh, Tamil Nadu and Karnataka. The programme will be imparted through  the WhatsApp’s project implementation partner InfiSpark.

WhatsApp will conduct training sessions to familiarise Pradhan Mantri Kaushal Kendra trainers with the WhatsApp Business application The training will cover modules on leveraging the WhatsApp Business application and to make small business entrepreneurship ‘aspirational’.

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Shivanth Thukral, director of public policy at WhatsApp India mentioned: “As India embraces digital innovation and entrepreneurship, it is imperative that the youth today are made aware of and educated about how they can upskill themselves and take charge of their presence online. At WhatsApp, we believe that online safety and privacy are vital drivers to a progressive digital society. Through this partnership, we are committed to enhance the digital skills of the aspiring entrepreneurs and empower the youth of our country to create a safe digital environment for all.”

Dr. Manish Kumar, MD and CEO, NSDC said the corporation aims to extend the virtual scope of learning for youth across India. “It aims to empower youth with new-age skills to make them employable and more productive in their work environment,” added by him

According to WhatsApp, there are about 15 million monthly users of the business application in India. The messaging giant mentioned it has played an instrumental role in helping small businesses optimise sales especially during the Covid-19 wave.