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Canon helps Capture and Create Conversations

Designed with advanced functionalities, Canon’s EOS M50 is set to push the boundaries of imaging technology with a new DIGIC 8 image processor and 4K movie shooting capability. It is the newest mirror-less camera which creates still and video content, which will prove to be an instant attraction on social media.

Canon’s Latest 4K Enabled Mirror-less Camera, EOS M50 to Elevate  Conversations on Social Media.

The EOS M50 is primed for shooting ultra-high definition movies and comes with excellent precision focusing even under low light conditions. With the touch & drag AF. Users are also able to select and move the AF frame via the touch panel while looking through the built-in 2.36 million dot electronic viewfinder (EVF).
Canon’s EOS M50 is a lightweight and portable camera with interchangeable lens.
Speaking on the launch, Mr. Kazutada Kobayashi, President & CEO, Canon India, said, “India is an evolving market and so are the demands and expectations of the customers, we have always taken initiatives that strengthen our niche, while enabling our users to effortlessly click and print artistic images. Today’s launch of EOS M50, strengthens our commitment to the mirror-less segment, by showcasing our technological supremacy along with empowering the world of imaging. This product milestone in the EOS family of cameras is a result of our ‘consumer-first’ approach.”
To strengthen their EOS range, Canon has launched a new campaign ‘Make Every Trip an EOS Trip’, to promote EOS 1500D and EOS 3000D.
Commenting on the launch, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “Having demonstrated our expertise in DSLR’s, we are now expanding the mirror-less segment in India. Our latest offering EOS M50 is packed with the very best imaging technology. Its interchangeable lens capability allows one to choose various sized lenses depending on the desired shooting situation, and provides better-designed optics.”
It is the perfect compact companion for travel photographers as well as YouTubers and Vloggers and is yet another landmark in Canon’s mirror-less range. With Wi-Fi and Near-field communication (NFC) connectivity, users can easily pair the EOS M50 to their smart devices for sharing of images and videos.

It is also designed for single handed operation, with buttons and dials located on the right side of the camera so users can adjust settings even while looking through the EVF. Available in stylish black and white, the camera comes with accessories like compatible jackets and straps for everyday usage. It is available with a single kit option, the EF-M15-45mm f/3.5-6.3 IS STM lens. Price of this kit is INR 61,995/ incl. of all taxes.