Axis Communications is driving the shift from analog camera to digital surveillance, by tapping into the huge potential of the burgeoning Indian retail segment. As part of this commitment, Axis demonstrated their cutting-edge retail solutions at this year’s India Retail Forum (IRF) held on 5th to 6th September at Mumbai.
The event India Retail Forum, focused on bringing the Retail Real Estate leaders for a knowledge exchange on the importance of building and sustaining for developers and retailers; and the emerging trends and opportunities in the real estate sector.
- Axis Store Reporter: real-time access to data, triggers, a multitude of reports and statistics
- Axis People counter: Gain knowledge of customer footfall
- Axis Queue Monitor: Efficiently monitor and measure in-store queue lengths
- Axis Demographic Identifier: Identify the demographics (age and gender) of customers in the store
- Axis Occupancy Estimator: Estimate the occupancy in the store
Speaking on the innovative retail suite offering by Axis at IRF, Sudhindra Holla, Sales Director, India and SAARC, Axis Communications, said “Retail is one of the most dynamic Indian segments. We are seeing an increasing trend of intelligent building systems helping in the convergence of multiple networks and see this sector ready to invest in high-end quality security solutions. At Axis, we are constantly innovating to cater to the requirement of this rapidly evolving segment with new offerings like background music and announcements that are ideal retail format implementation.”
Also excited on participating for the first time in India Retail Forum, Sudhindra further explained, “The event also provided us a platform to connect with the end users. It was interesting to note that the key challenges that they were facing as brick and mortar companies. They pointed out that while online businesses had the benefit of analytics for customer insights, they instead have always had to seek for additional investment. These leading retailers were elated to know that Axis Communications’ provided much more than surveillance and were the only company with inbuilt features in their cameras adding analytics, customer footfalls, and bill value and peak hour statistics along with demographics and vast range of other solutions additionally.”
Axis retail offerings helps retail players stay ahead of their competition and enhance their overall consumer experience. The integrated smart retail solutions displayed at IRF helps provide business intelligence to the retailers and optimize the store performance.