MyBSNL app the latest in the Indian mobile advertising

Announcing partnership with Call2Action Communication India Private limited, Bharat Sanchar Nigam Limited (BSNL) announces its formal entry into the Indian mobile advertising ecosystem. With the launch of MyBSNL app, the partnership is expected to create disruption in Mobile Advertising Ecosystem with innovative reward-based mobile advertising and promotions platform designed specifically for mobile network operators.
By downloading MyBSNL app, consumers get access to plethora of services. Services that will deliver rich interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMS, alerts, notifications, beacons, and other location-based interactions.
Mr. Peter Jermyn, the Chairman of Talisman, present at the launch said, “This is a new business model which will transform the mobile advertising industry. Infomo empowers mobile network operators by offering an alternative authenticated mobile advertising ecosystem to the current legacy system currently dominated by Facebook and Google. We wanted to enter the Indian mobile advertising market and have found the ideal partner in BSNL.”
When,  online advertising is currently dominated by banner ads, Call2Action through Infomo will provide a viable and sustainable mobile advertising alternative. It will provide a simpler mobile advertising ecosystem (Advertiser>Operator>Mobile User) that reduces costs and increases transparency. This will help Operators to build new incremental revenues that parlay their significant investment in mobile infrastructure assets.
The Indian telecom sector is experiencing turbulent times and telecom operators are always looking to increase the Average Revenue Per User (ARPU). Mr. R. K. Mittal, Director (Consumer Mobility), BSNL said, “We believe that Call2Action through Infomo can transform the mobile advertising market in India. This landmark partnership with Call2Action through Infomo can help us achieve and improve our ARPU by providing our 110 million customers in India with a range of innovative new services from which they can earn significant rewards.”
Speaking to White Note, Mr. Ananda Rao, Founder & Director, Call2Action Communication shared, “yes we have chosen BSNL as a Tesco partner,  but anyone in India can avail this service by simply downloading the MyBSNL app from the Google and Apple play stores. Once you sign up for the app, you can select the kind of content you want to receive on your phone. Consumers are entitled for rewards across the three stages when they just ‘View’, ‘click/ engage’ and call2action.”
There are lots of interesting stuff being added to the app to make this app useful. It will have new capabilities from technology companies like Voxvalley Technologies (OTT Voice and Chat), ManageMyHealth (Electronic Health Records) and DreemAR (Augmented Reality).