Canon in India has been doing good since the start. The factors contributing to the success are it’s smart, feature rich product range coupled with the market positioning. For them, India has always been an important market. They are known to keep not only their customers happy, but also their trade partners motivated. During the recent launch of mirror-less cameras under Canon EOS category, Newspool in an exclusive interaction with Mr. Eddie Udagawa, Vice President -Consumer Imaging & Information Centre, Canon India explored more about their EOS range and the go-to-market strategy. Below are the excerpts…
With the recent launch of EOS M50, are you planning any consumer scheme like bundling it with the photo printer or any exchange for old canon camera?
We have recently introduced EOS M50 that offers photography enthusiasts the APS-C size sensor mirrorless camera with DIGIC 8 processor and 4K recording at an affordable price in a compact body. Currently we are not looking at any kind of consumer scheme since it has just got introduced.
In future we might be looking at bundling it with mount adaptor. If the consumer purchases EOS M50 kit along with any EF or EF-S lenses, we would be providing it along with the mount adaptor. This will be effective in May.
What is the current range of Canon EOS camera? Any plans to add on new models in 2018?
Canon’s camera division spearheads Canon’s business growth story in India. With our existing range of dynamic products we have been successful in addressing the imaging needs of the consumers.
We have a whole range of cameras, starting with entry-level compact cameras, right the way up to their most advanced DSLR cameras. Whether you are shooting for pleasure or for profit, Canon EOS Digital SLR and compact system cameras empower you to be creative. Its superb image quality and intuitive design concepts come together to deliver advanced performance you can rely on and enjoy. We have varied range of our DSLR cameras; entry level DSLR camera for beginners, mid-level for enthusiasts and then high end DSLR cameras for professionals.
In the high end professional range we have our flagship model EOS-1DX Mark II which is an immensely powerful and a remarkable combination of innovation and refinement. Some models that have set a benchmark of unparalleled success and have wooed the audiences in our professional range of cameras is the EOS 5D Mark IV, EOS 6D Mark II and EOS 5DS/5DSR.
Canon EOS 1500D and EOS 3000D, are the newest additions to our extensive line of entry-level EOS DSLR cameras in India launched recently. Both the Canon EOS 1500D and EOS 3000D is an entry level DSLR cameras powered by the DIGIC 4+ image processor and is equipped with the 24.1 megapixels and 18.0 megapixel APS-C sized CMOS sensors respectively.
We also provide users to choose from our mirrorless range of cameras and varied number of lenses. Through its robust product line-up that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry.
Don’t you think for such camera range an experience zone is a good idea?
With the exclusive Canon Image Square stores (CIS), we provide a complete imaging and printing experience to the users before they buy the product. CIS is an experience store where customers can have complete hands on experience of the products, they can see the entire range of our products and try them personally along with different lenses, accessories and printing services.
We provide efficiently trained staffs who assists customers in selecting the right product according to their need. CIS store help realize Canon’s vision to not only acquaint with our customers with different new products but also engage them through an interactive and informative buying experience.
We have recently accompanied launch of CIS 3.0 with a new service ‘hdAlbum EZ’, which will be available at select CIS stores. This intuitive service would enable our customers to select the best design, creative and layout options for their images, which will be printed as photo albums for them on our flagship product, DreamLabo 5000.
Our customer and product centric initiatives like workshops, contests, Photo Marathon, EOS Nation Seminars and Roadshows, provide experience to our customers thus strengthening the connect with them and promote the imaging culture in the country.
What is the targeted market share with EOS range?
Canon India aims to maintain the No. 1 market share and achieve double digit growth in 2018. Canon’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 15 consecutive years from 2003 to 2017.
Launch of DSLR’s in 2017 have significantly contributed to the surge in sales figures as our portfolio offers full range of cameras catering to amateurs, mid-range to professionals.