Apple has been a greatly dominating name past the decade and currently the command line is in the hands of Apple Inc’s CEO Tim Cook. He delivered unexpected financial results this Thursday but announced that the company’s flagship device, iPhone X wouldn’t be ready by this holiday season.
Apart from the profit figures, Cook has even solved two drastic problems for Apple Inc. Firstly, its dependence on flagship devices like iPhone X and its lack of affordable offerings for the consumers willing to join Apple community & ecosystem within their economic borderlines.
The former CEO and the co-founder of Apple Inc., Steve Jobs has been an entrusting figure for the company. He even was once pushed out of the company in a conflict with then CEO John Sculley in 1985. Over the next decade, the company faced an era of deterioration with the advent of Microsoft Co.’s Windows in the market. Once again in 1997, Steve Jobs was appointed as the CEO after Jobs’ company was purchased by Apple Inc. He applied his policy of killing older devices and offering just a handful of flagship products. It was strongly believed by Jobs that the company could make progress with it. In the year 2000, Jobs launched a new gadget iPod Mini which lasted for 2 years. Back then, Jobs didn’t even feel reluctant to kill this device and launch iPad Nano, a more compact one, with a higher retail price. Afterwards, the company has faced many stabs for not upbringing a low-priced products ever.
Well, the policy did worked in the past and pulled up the Apple Inc. but currently this Jobs-era policy isn’t so efficiently applicable.
In order to solve the above mentioned problems, Cook eradicated the running down Jobs policy. It’s the iPhone SE retailed at $349, an updated version of iPhone 5, which has aided the company to double its revenue, in India.
Lowering the price doesn’t indicate Apple cutting down its profits, instead, more phones, whatever the price, boosts the services sector, including Apple Music and App Store. More iPhone sales has even boosted the upcoming new Apple products like Watch, the Airpod wireless headphones and else. Analyzers have reported that the sales of these additional accessories now rival a “Fortune 400” company and is expected to reach $7 billion the next year.
So far, Tim Cook has been successfully able to expand the Apple Ecosystem, even if the customers don’t invest on its most expensive devices.